Marketing Huffman Trucking Gap Analysis

Gap Analysis: Huffman Trucking University of Phoenix The market convey is very competitive. A merchandising scheme that consistently produces ingathering is critical for any line. To separate a merchandise outline without having the resources or expertise to machine the system is useless. The chief executive officer of Huffman Trucking desires a market strategy that is customer centric. Craig Bailey author of Finding The Customers Voice describes what customer centric is by saying, Being customer centric requires that a business understands the customers require, position expectations about what can or cannot be done, impart alternatives if a customers exact request cannot be accommodated and then bear upon or exceed those expectations ( Finding, 2004). Huffman Trucking is a trucking society in the services industry. Over the late(prenominal) several years Huffman has seen little growth within the company. Although they atomic digit 18 a accept company, they are not the top company and it is the CEO, Phil Huffmans goal to sour number one. Phil has decided that a customer-centric strategy is what his organization needs to improve growth and place them above the competition. The company is to a fault experiencing communication problems with management. Pertinent information is presently being misconstrued among employees and marketing managers. Employees need to communicate effectively in the work place. visitation to work in a team up milieu can cause serious problems for the entire organization. To ensure Phils strategy is successful the organizations current marketing strategies must be examined, modified, or changed.

Situation Analysis Issue and Opportunity I! dentification In the trucking industry, there is a lack of a marketing focus. This could beneficial to Huffman trucking by giving them the opportunity to gear up precedence in the industry. exploitation a strong marketing strategy and properly implementing it could place the company in the number one position that the CEO desires. Huffmans marketing strategy should... If you fate to get a panoptic essay, order it on our website: OrderEssay.net

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