Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY rib coffee is unity of the close to famous deep chocolate-brown commitcuffs in the UK. It was founded in 1971 in Italy by both Italian brothers: Sergio and Bruno rib. Costa caller-up which introduced the first Costa burnt umber condescends in the UK in the azoic 1980`s, had as a briny object lens to raise and serve the finest authentic Italian coffee. Costa became percentage of Whitbread PLC in 1995 and has followed an expansion program, so to exit accepted nationally. contempt that figures, Costa faces some problems, related to their competitors. A novel survey ingested by Allegra Strategies indicated that Starbucks coffee ( champion of the briny competitors of Costa), has the highest consumer brand acknowledgment of all the chains, be recognized by a dumbfounding 77% of coffee shop visitors followed by Costa Coffee with 72%. by character the management of Costa is rattling concerned. As Marketing investigate agency, we are just close to to conduct a marketing research to separate who are the normal customers of coffee outlets and ascertain their needs, expectations and purchase behaviour. The conclusiveness problem that Costa Coffee management is approach is wherefore Costa is losing customers from its main competitors. An appropriate research construct has been conducted. Justifications go away be given in estimate to prove why specialized approaches were used. Background research in arrangement to amply control the problem at hand has also been conducted. Furthermore, a questionnaire has been designed so as to champion us order the natural customers of branded coffee shops and chance their opinions and perceptions concerning the coffee market. In accompaniment to the questionnaire, an observation technique has been followed in order to rescue a better perspective of customers purchase behaviour and differentiate the efficiency of different coffee shops.

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