Chocolate Confectionery

cocoa Confectionery in Germany COMPETITIVE LANDSCAPE Ferrero face fungus to be by far the biggest player in java confectionery, accounting for a fifth of everyplaceall retail sales in 2010. Ferrero has a wide range of well-established brands, and one of the gameyest advertising spends at heart the category. Its massive advertising support resulted in a elevated level of brand aw beness amongst consumers, and the pass offd maintenance of its brands take to a loyal customer base. The company further ensured its victory with extensive market research and testing before the lay elaborate of a new brand. Mars achieved second position and kraft paper paper Foods third position in the ranking, with apprize shares of 12% each. PROSPECTS In line with demographic developments, volume sales of coffee berry confectionery are expected to decline by 2% everyplace the consider period to 2016. It is assumed that per capita consumption of chocolate confectionery wi ll remain relatively stable over the forecast period. However, due to an increase in unit prices, changeless value sales are likely to maintain their accepted level. Chocolate confectionery will continue to compete with new(prenominal) categories, such(prenominal) as biscuits and snack bars. A further threat, or at least quarrel, will be the ongoing health and health trend.

Healthy nutrition, reduced sugar and fewer calories will continue to play a role for consumers. The branch in fleshiness is also likely to remain a major take exception for producers of chocolate confectionery. Against a background of increasing health costs, the presidential term is calling upon companies in t he food industry to fishing gear the relin! quish and take responsibility. Western chocolate makers hungry for growth markets are banking on that to change. In the past five long time the value of chocolate confectionery sales in china has well-nigh doubled, to $813.1 million, while sales in India have change magnitude 64%, to $393.8 million, according to market researcher Euromonitor International. Thats a pittance compared to...If you wish to sign a full essay, order it on our website: OrderEssay.net

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