Fresh Direct Case Study Report

COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, www.freshdirect.com, online grocer BACKGROUND/HISTORY Jason Ackerman and Joseph Fedele cofounded FreshDirect in 2001, not extensive after other online grocers had failed. Less than third years later, its iconic refrigerated trucks could be seen all over the Manhattan streets. Ackerman and Fedele split up the responsibilities based on their expertise. In that Bloomberg interview, Ackerman said, Joe, having worked at -- and built -- Fairway was prudent for bringing in all of the run. And I focused on how to real take all the supply and jump it in spite of appearance the warehouse and actually get it to the client, which was no small effort (Goldberg, 2010). The idea backside the company is to give consumers the freshest food contingent by acquire food directly from the producers. FreshDirect allows customers to place orders online, because it prepares the foods at its processing kernel in Long Island city and it is deliv ered during a prearranged time that day. though it has had at least 5 different CEOs since it was founded, as of whitethorn 2011 the current CEO of FreshDirect is Jason Ackerman. rig out ANALYSIS Strengths It has a wide selection of low price items with last quality. It uses an modernistic software system to manage production. Strong relationships with local growers and distributors.

A warehouse close to its customer base that has 12 come apart temperature zones. Extremely high standards for health, safety, and cleanliness. Weaknesses Limited offering of nonperishable products. teensy sales area, focusing on selected zips codes in and around unused York. lessen to diversify into packaged and nonperishable pr! oducts. Senior management has changed umpteen clock (at least 5). Opportunities Reputable brand name and customer committal increase business through word-of-mouth advertising. May lead local business, and possibly expand nationally by encounter with another grocer. May start offering...If you want to get a full essay, order it on our website: OrderEssay.net

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