International Marketing

International commercialiseing1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a selling organization which deals in clothing foods and home salary affix and decor products . The policy-making party is one of the main components of the UK sell effort and has operations around 30 countries with headquarter based in capital of the United earth . The main focus and the aspire audience for the retailer is the UK food commercialize . The flagship store for the retail giant is turn up in capital of the United Kingdom near the Marble Arch . Marks and Spencer operates franchises as easily as flagship stores which 450 in number in the United Kingdome . provided the recent trend for Marks and Spencer has been that the party has either franchised its world-wide operations or closed its supranational operation in the spherical marketplace The company recorded revenues of ?7 ,797 .7 one one million million million during the monetary stratum ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in fiscal course of study 2006 , a decrease of 10 .8 from 2005 (Datamonitor , ` accompany OverviewMarks and Spencer has been subject to be a prominent retailer in the UK market due to its marketing and differentiating strategies . This position has been further help by the firm establishment of the M S scrape as a prominent feature in the UK retail sector . The company in addition boast an improve profitability in 2006 . The company also has been acquiring in the raw workes like ` unprejudiced foods to expand on the products and services organism provided by the company2 3 ) The Environmental Factors Influencing International Marketing and Their effect on the Marketing Mixa ) PLEST AnalysisPolitical : The polic y-making surroundings has a major(ip) effec! t on the world-wide operations of a business . This surround concerns with two the political environment of where the HQ is located and the political environment of the particular international organization .

The political environment where the HQ is located determines the overall political and reasoned issues the company has to adjust to . In the international market , the political influence determines the achievement of the company in terms of its written report in the market . If political uncertainty exists in the international market because the planning and strategy formation for the company bay window also get adversely effectedLegal : The legal environment is very a good deal determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the accountancy procedure the formation of year end final accounts or even the kind of guest service acceptable in the market . E .g . in Muslim countries the trade of alcoholic drink is prohibited and this cipher has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the financial factors . The nature and limit financial reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a full essay, army it on our website: OrderEssay.net

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