Kodak strategic analysis

KODAK NEW ERA Strategy to Success Executive counseling Course Group A Omar Mohammed Ali600110790 Alyaa Mohamed Abbas600111117 Heba Montasser600111119 Ahmed Osama600111079 Table of Contents company overview ..................................................................................................................................... 3 Company analysis ....................................................................................................................................... 3 Corporate giving medication ................................................................................................................................. 4 SWOT Analysis .......................................................................................................................................... 5 EFAS Excel card ......................................... ............................................................................................... 7 EFAS story ........................................................................................................................................... 7 IFAS Matrix ................................................................................................................................................ 8 IFAS muniment ............................................................................................................................................. 9 SFAS Table ............................................................................................................................................... 12 SFAS level ......................................................................................................................................... 12 strategic Formulation.................................................................................. ............................................! .. 14 Strategic Implementation .......................................................................................................................... 17 Evaluation and cook ............................................................................................................................. 22 Strategic Alternatives ................................................................................................................................ 25 Conclusion ......................................................................................................................................

.......... 27 References ......................................................... ........................................................................................ 28 Company overview Eastman Kodak Company is one of the world leaders in the development, manufacture, and marketing of both conventional and electronic imaging technology. The wish well was founded in 1882 by George Eastman who is credited with commercializing photography. Originally, the word Kodak didnt mean anything. George Eastman on the button made it up. Today, the Kodak colors and name are among the roughly recognize fool images in the world. Kodak is the fifth most popular consumer brand in the U.S. In response to reduced revenues, the company leased George M. C. fisherman, from Motorola Inc., as CEO in 1993. Fishers tenure began a serial of varys at Kodak: comprise?cutting measures were introduced, faster decisions were encouraged and thither was a move towards proactive business strategies. An slack manager, Fisher replaced the rigid hierarchical org anization at Kodak and delegated decisions to line ! managers. The change in also resulted in a refocus of activities which resulted in reductions of 9,000 jobs oecumenic during 1994 and 1995 - almost 10% of the workforce. The company post a net income of $1,252 million in 1995. Kodak began to struggle financially in the late?1990s as a result of the decline in quality in sales of photographic film and its slowness in transitioning to digital photography (despite inventing the core technology used... If you want to institute a full essay, order it on our website: OrderEssay.net

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