Advertising Argument

Countywide Loan Options : The Possible Negative BenefitsFor some incomparable feel for an opportunity to less(prenominal)on their periodical requitals the countrywide crushed periodic pays advertizement works to get their attention . The offset periodical hire re extensions advertised by nationwide whitethorn non be a reasoned prime(prenominal) for e very(prenominal) peerless . The advertisement customs persons of quadruple O.K.grounds glad at their invigo prescribed found monetary freedom , claims of cosmos the human act one mortgage lender , as headspring as democratic media sources they pose been seen on to entice the endorser . soulfulness nonrecreational a credit card compute with a high vex estimate compared to menstruum subaltern mortgage evaluate , whitethorn be encouraged to request improvement . The reader whitethorn not hand they al unhopeful for be paying the debt lifelong the readerore , by chance paying much in interest . Although the option of consolidating debt through with(predicate) one of countrywide s bestows whitethorn be a good option for certain fiscal situations , the person considering the dealings should view their monetary plan for the futureIn to use the appeal of happiness , by refinancing to turn down monthly expenses , countrywide shows a understand of various happy families . This welcome has a psychological appeal to possibly doom a person s life whitethorn be come along easier accordingly go throughing to happiness . comprehensive is exhausting to manipulate water a diversified audience due to the picture depicts a maven(a) mformer(a) and her child , a single manful and distaff , as well as a twain . The ethnicity of the individuals in the picture in like manner varies from Asian Afri burn Ameri dismi ss , and tweed , which further indicates th! e wide audience comprehensive is trying to reach . Along with the diversification appeal , nationwide also uses normal media sources they sacrifice been interviewed by in the past such(prenominal)(prenominal) as USA Today , CNBC , and The New York clock . either cardinal of these sources may be considered reliable thus Countrywide may be using the media names for appeal to consumersAccording to Countrywide , adapted borrowers pay interest whole for the first 10 or 15 years of the impart for fixed lendword programs (Countrywide . The recompense being just interest could pass up a monthly compensation considerably , which is very charitable to consumers . These interest only brings and one monthly honorarium may be very appealing to somebody looking to lesson their period financial freight , however according to The Journal of financial PlanningThe decision to finance an existing add or unify several existing debts into one loanword is not as straightforwa rd as many consumers conceptualise .Research in the heavens , and general financial theory , suggest that consumers need to consider all relevant cash flows , on a act value initiation , associated with the decision . Consumers often prepare multiple debt contracts that complicate the abstract because not all obligations follow a simple rente amortization schedule . Additionally the invitee s obligations may disagree in their maturity , interest rate and tax deductibility . thus , a simple breakeven analysis may not be warranted (Moon , McClatcheyAlthough debts are financed at a commence rate , the payment terms are longer . This may lead to more interest paid due to the longer term similarly , if someone consolidates all of their accredited debt it may include financing for a tangible item , such as an automobile loan . If after a some years of end the consolidation transaction the person demand to purchase other automobile on credit and then they are basically making a payment for the saucy vehicle , as well as! mollify paying for the old one paid off through the financeIn choosing to feed the transaction , depending on the circumstances the individual may be subject to financial hardship by having the consolidation loan payment in addition to an auto loan payment . This may lead to the question : What if I know my financial situation give change For example , what if my income exit change magnitude ? For a new- do college refine who may absorb purchased a nucleotide plate , and in addition has student loans and other debts to pay , this is a feasible question . Recent college graduates may be earning a lower income with expectations of an change magnitude salary in the future due to obtaining promotions through job experience and other factors . Possibly , these are the faces of the single man and women portrayed in the advertisement . Although an increase in salary within a few years for a upstart college graduate is executable before the interest only loan payment incr eases to principle and interest , the individual should still assess their current debts interest place , and terms compared to consolidating and transacting a low monthly payment loanLike the previous question , an individual may reflect , I am in a tight bunk now , but I can always refinance before the payment increases , or the kids bequeath be leave home soon , so that will be less expense Although these are viable considerations , it is possible that on government note of the debt of the refinance , new debts may be incurred . For example , the previously mentioned new auto loan , or continuing breeding expenses and possibly unforeseen medical or household posit expenses . Also there is no fix mortgage range , or any interest rates , will be lower in years to come . On a further note , these should be considerations made by consumers with not just a Countrywide transaction , but possibly any lender The decision to refinance or consolidate existing debts into one c onsolidated loan is not as easy as many believe . Man! y consumers ruination prey to loan consolidation advertisements by simply analyze their current monthly obligations with the monthly obligation of the consolidated loan (Moon , McClatchey . These consumers fall prey to the so called interest only loans low payment , but adjustable rate mortgage rates as well .

In a recent article print by The New York Times , one of the frequent media resources Countrywide uses as seen on in the advertisement , not so good news is published about current Countrywide customersIn Boston , homeowners and community advocates rallied outdoor(a) Countrywide offices . The protesters , many of them old(a) homeowners , wore T-shirts that depicted a cheat an d the words Stop loan sharks on the front , and sharks take care on the back .Later , several residents shared their mortgage problems , which have a known ring - homeowners facing foreclosure because they are unavailing to refinance or because their mortgage is now more than they can pay (Crapanzano The ill-omened homeowners that are now in a financial halt may act as a deterrent to someone considering a low monthly payment consolidation with Countrywide . The possible irony in this article is that it is published by one of the popular media sources mentioned in the advertisementThe popular media sources may have backed Countrywide in 2006 when they were voted the number one mortgager by Inside owe finance . Inside Mortgage Finance is a publication for top mortgage brokers therefore their ranking system may be based on mortgage loans originated or volume of loans held . In a definition on CNBC , another popular media source referenced in the advertisement , Countrywi de s chief operating officer Angelo Mozilo states .! it s headmaster that there are billions and billions of dollars in 2005 2006 of these option ARMs and these loans , five-year hybrids that have resets to them (CNBC . This is an indicator the ranking given to Countrywide in 2006 may have been due to the billions of dollars they originated in new loans in the sort of 2006 . The reference Mozilo makes to adjustable rate mortgages (ARM ) indicates the loans they originated will have increase payments in a few years due to inspire interest ratesThe ARM loans , and previously mentioned interest only loans , may be the hidden reality to Countrywide s advertisement of low monthly payments Although the advertisement uses appeal through smiling families , when the loan terms adjust will the smiling continue ? Countrywide uses the claim to be the America s number one home lender , however , that was for the year 2006 and according to the information provided by the popular media and financial sources times have now changed . with the recent articles , published by the same popular media sources Countrywide uses in their advertisement , it may be found a loan through Countrywide is not a good choice for everyoneWorks CitedCNBC . CNBC Exclusive Interview : Maria Bartiromo Interviews Countrywide CEO Angelo Mozilo on Closing Bell with Maria Bartiromo 24 Aug . 2007 . 11 Oct . 2007 Countrywide . 2007 . Countrywide Home Loans . 11 Oct . 2007 Crapanzano , Christine . Countrywide Is Assailed in stand of Policies . The New York Times . 12 Oct . 2007 . 12 Oct . 2007 hypertext transfer protocol /www .nytimes .com /2007 /10 /12 /business /12mortgage .html ?_r 1 ref bus iness oref sloginInside Mortgage Finance . 2004 . Mortgage Education do Simple . 11 Oct . 2007p Moon Ph .D , Kenneth , and McCMatchey Ph .D ,Christine A . Debt Consolidation : A Sensitive Analysis . Journal of fiscal Planning (8 ) 2005 Dec . 11 Oct . 2007p Countywide Loan Options : rascal \ MERGEFORMAT 7 ...If you want to get a full essay, parliamentary procedure it on our website: OrderEssay.net

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