Digital Media

Not too long ago, even as digital was accepted as a way of life in the to a greater extent connected parts of the world, in India it was still seen as the leap of faith for the next generation or by chance even the one after. That was then. In 2012, the world has changed and the spring and derive of digital is being felt and how. Even objet dart the believe rages on the reach and efficacy of the moderate when pit against the jumbo spread of television, differentiates are quietly shifting to the digital medium with a great deal of creativity and a complete lot lesser moolah. As Vivek Bhargava, CEO, iProspect-Communicate 2, a digital government agency shares The biggest change in the last yearly has been the number of CEOs and CMOs lacking to have deeper conversation with digital-professionals like us. It was understandably not hazard earlier and is going to hopefully put across even more. To engross its latest brand campaign the star(p) e-commerce player Flipkart, di d something manage in of the ordinary. Its 5 million-user base open up themselves playing the role of a preview audience albeit in the virtual world, getting a first look at the latest commercials even in front they went live on TV. It was not just a quaint way of thanking consumers.

The brand went a step further and took real-time feedback from its viewers, informs Ravi Vora, senior vice president - marketing, Flipkart.com. Basis the feedback the media plan was readily tweaked in harm of the weightage. Out of nine creatives that are a part of the campaign, trinity were allocated greater media spends since they generated a positive retort and were liked more on social media. Whi le the results are yet to come in, the brand! has managed to tap into its strong user-base innovatively. after(prenominal) all 50 hundred thousand unique users is more than what umteen channels can deliver. agree to Vora, Many users have in reality got back to us saying that they are happy at having been treated as more than just a like or fan statistic. A fill from Cadbury proves its not just...If you want to get a full essay, ordinate it on our website: OrderEssay.net

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